In September 2015, ACE partnered with OK!TV on a Back to School Health and Safety Campaign to raise awareness about inhalant abuse.
OK!TV host, Sonia Isabelle, led 10 inhalant abuse segments that addressed the dangers of inhalant abuse, including most abused products and tips to talk to children. The segments had 14.6 million impressions, reaching 99% of households with TVs.
To wrap up the September campaign, ACE hosted a Health and Safety Night at the OK!TV loft in New York. Bravo TV star, Countess LuAnn de Lesseps was the guest of honor, and spent the evening interacting with media and bloggers to share the importance of having prevention conversations with children. The event was featured in OK!TV magazine.
The entire campaign led to 17,123,699 impressions with significant traffic to ACE’s social and digital platforms where additional information and resources were viewed and downloaded.
Thank you to the sponsors of the event: SC Johnson, Chase Products, Diversified CPC, and Odoban.