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Steve Caldeira | President & CEO

Steve Caldeira is President & CEO of the Household & Commercial Products Association whose members generate $180 billion in annual economic output and are responsible for 200,000 direct jobs. HCPA members manufacture, formulate, distribute and sell familiar and trusted household and commercial products that help consumers and workers to create cleaner, healthier and more sustainable environments. As President & CEO, Steve works closely with the HCPA Board of Directors to set and execute the strategic priorities of the association. Steve has more than three decades of legislative, regulatory, political, media relations, public affairs, fundraising, corporate and not-for-profit trade association experience.

Prior to joining HCPA, Steve was President & CEO of the International Franchise Association, where he was credited with growing revenue by over 70 percent, doubling funding for its political action committee to nearly $1.3 million, increasing the organization’s media profile, and vastly expanding its advocacy footprint at all levels of government.

Beth Ludwick | Executive Director


Beth Ludwick serves as the Executive Director of the HCPA foundation, the Alliance for Consumer Education (ACE), working with its Board of Trustees to establish priorities and ensure successful execution of the foundation’s consumer education campaigns.

Ludwick is also the Vice President of Communications and Marketing for the Household & Commercial Products Association. She is responsible for leading HCPA’s communications strategy and executing key campaigns to advance the association’s priorities.

Prior to joining HCPA, Ludwick managed campaigns on behalf of a diverse set of clients at a public relations agency, led the communications program at the American Association for Homecare and served in communications and marketing roles at the Grocery Manufacturers Association.

Ludwick is a proud Gator and Hoya, with a bachelor’s degree from the University of Florida and a master’s degree from the award-winning public relations and corporate communications program at Georgetown University.

Alexandra Hayes | Manager, Communications & Program Development


Alexandra serves as Manager, Communications and Program Development, ACE. Her previous role as a Senior Account Executive at Crosby~Volmer International Communications saw her manage account activity across a variety of industries, including trade associations, education, financial institutions, data-solutions providers and nonprofits.

Specializing in media relations, Alexandra drafted content and pitched media to secure placements in national, trade and local publications, including The Wall Street Journal, USA Today, The Washington Post, Orlando Sentinel, and The Texas Tribune.

Alexandra also has experience with social media, strategic thought leadership, and business development. She graduated from Villanova University with a Bachelor of Arts in Communication.

Ben Horn | Manager, Communications & Strategic Development


Benjamin serves as the Manager for Communications and Strategic Development for the Alliance for Consumer Education (ACE). Prior to joining ACE, Benjamin was a project manager for TD Ameritrade where he oversaw cross-functional teams in the successful delivery of both print and digital communications to a client base of six million. In this capacity, he was often responsible for translating difficult tax-related content into accessible language for clients. He has also managed internal communications for companies such as Marriott International and Symplicity Corporation.

Benjamin holds his B.A. in Communication from Villanova University. He was a staff member of the Washington Post as a high school student, receiving a byline.

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