Staff
Steve Caldeira | President & CEO
Steve Caldeira is President & CEO of the Household & Commercial Products Association whose members generate $180 billion in annual economic output and are responsible for 200,000 direct jobs. HCPA members manufacture, formulate, distribute and sell familiar and trusted household and commercial products that help consumers and workers to create cleaner, healthier and more sustainable environments. As President & CEO, Steve works closely with the HCPA Board of Directors to set and execute the strategic priorities of the association. Steve has more than three decades of legislative, regulatory, political, media relations, public affairs, fundraising, corporate and not-for-profit trade association experience.
Prior to joining HCPA, Steve was President & CEO of the International Franchise Association, where he was credited with growing revenue by over 70 percent, doubling funding for its political action committee to nearly $1.3 million, increasing the organization’s media profile, and vastly expanding its advocacy footprint at all levels of government.
Alexandra Hayes | Vice President, Communications & Program Development
Email: ahayes@consumered.org
Alexandra serves as Vice President, Communications and Program Development, ACE. Her previous role as a Senior Account Executive at Crosby~Volmer International Communications saw her manage account activity across a variety of industries, including trade associations, education, financial institutions, data-solutions providers and nonprofits.
Specializing in media relations, Alexandra drafted content and pitched media to secure placements in national, trade and local publications, including The Wall Street Journal, USA Today, The Washington Post, Orlando Sentinel, and The Texas Tribune.
Alexandra also has experience with social media, strategic thought leadership, and business development. She graduated from Villanova University with a Bachelor of Arts in Communication.
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